INTERPORC has launched the new European campaign “EUPORK: Because the ordinary isn’t good enough”, an initiative co-financed by the European Union that will be carried out over the next three years in South Korea, Vietnam and the Philippines, strategic markets for European pork.
Under the concept EUPORKextraordinary, the campaign aims to promote high-quality European and Spanish pork and pork products, strengthen the image of the European production model and consolidate the sector’s presence in Asia, supporting its internationalisation process.
The action plan includes a comprehensive communication strategy featuring digital and social media presence, gastronomic events, collaborations with local influencers, video recipes and educational content aimed at both consumers and food sector professionals. In addition, the campaign will include participation in international trade fairs, the organisation of masterclasses, point-of-sale promotions and the development of reverse trade missions.
Through these actions, EUPORKextraordinary seeks to highlight the distinctive attributes of European pork, emphasising its quality, safety, traceability and sustainability, while supporting producers and encouraging responsible, value-added consumption habits.
Presentation at FITUR: pork as a gastronomic and tourism experience
As part of this international promotion strategy, INTERPORC presented at FITUR the video “From the territory to the plate: Spanish pork as a tourism experience”, an audiovisual piece that links white-layer pork with gastronomy, culture and the different territories of Spain.
The video takes viewers on a journey through the country’s landscapes and culinary traditions, positioning Spanish pork as a key element of the tourism and gastronomic experience, under the message “Spain has a special flavour”. Following its presentation, the video will be used as promotional material at international fairs and events, reinforcing the image of the sector and its contribution to rural development and gastronomic tourism.
With initiatives like this and campaigns such as EUPORKextraordinary, the Spanish pork sector continues to move forward in the international projection of its products, focusing on quality, differentiation and connection with consumers in key markets.
