The foodservice sector continues to transform in step with new consumption habits. According to a study by the consulting firm Circana, spending on restaurants and out-of-home consumption will grow by 3% in 2026 in both the United States and Europe, driven by a demand increasingly focused on experience, convenience, and added value.
The report points to a structural shift in consumption patterns. Price is no longer the sole deciding factor: consumers increasingly value flexibility, the quality of the offering, and products aligned with healthy lifestyles.
A more flexible consumer and new business opportunities
In Europe, out-of-home consumption continues to gain ground and already represents nearly 45% of total foodservice spending. Furthermore, the consumption model is evolving toward more flexible formats, with an increase in in-between moments such as brunch, mid-morning snacks, and afternoon tea.
This trend opens new opportunities for snacking products, ready-to-eat solutions, and premium offerings—areas where the food and meat industry can continue to contribute innovation and added value.
Beverages Gain Prominence
One of the sector’s major growth drivers will be the so-called “liquid revolution.” In Spain, more than 20% of visits to foodservice establishments are solely for the purpose of consuming beverages, exceeding the European average.
The rise of premium coffee, functional beverages, and non-alcoholic options responds to a growing demand for products associated with well-being, energy, and healthy hydration. All of this is driving new restaurant concepts focused on more specialized experiences tailored to different times of day.
Health and Protein: Key Factors in the Purchase Decision
Health and functionality are also gaining importance in consumer choices. In Spain, 40% of the population follows some type of specific diet, with high-protein diets being particularly prominent.
In this context, the food sector must adapt to consumers seeking balanced, practical products with nutritional value, reinforcing offerings that combine quality, convenience, and a memorable dining experience.
A sector in full transformation
The evolution of foodservice confirms that innovation will be key to competitiveness in the coming years. New consumption formats, healthier options, and differentiated experiences will shape the future of an increasingly dynamic and strategic channel for the entire food chain.
