This week, INTEROVIC is hosting a delegation of twelve professionals representing some of Hungary’s primary sheep production and marketing companies. The visit is part of a technical mission designed to provide firsthand insight into the operations and key strengths of the Spanish sheep sector.
Taking place from November 9 to 13 across the regions of Aragon and Catalonia, the visit includes meetings with cooperatives, meat industry representatives, and livestock farmers, with the goal of exchanging experiences regarding the production, innovation, processing, and marketing of sheep meat.
From the Cooperative Model to Innovation and Marketing
A highlight of the program is a visit to the *Grupo Cooperativo Pastores* in Zaragoza, where the delegation is learning about the group’s model for integrating production and marketing, as well as the role of the *Ternasco de Aragón* PGI (Protected Geographical Indication) in differentiating and adding value to the product.
The itinerary includes visits to livestock farms and fattening facilities to explore Spanish production systems, alongside meetings with companies in the meat sector—such as *Carns Jove*—to examine processing methods and marketing strategies.
The mission also features a visit to a facility that processes wool for use as insulation material in construction, showcasing new ways to utilize and add value to resources derived from the sheep sector.
Gastronomy also plays a prominent role in the program, with activities centered on *Ternasco de Aragón* and “El Paquito”—a lamb sandwich promoted by INTEROVIC to introduce this meat to new consumers and consumption occasions.
Strengthening Sectoral Collaboration Between Spain and Hungary
This “reverse mission” serves as an opportunity to deepen commercial and professional ties between the two countries, share best practices, and identify new avenues for collaboration—all within a context where the European sheep sector faces a range of shared challenges. The initiative is part of the European campaign “Celebrate the Everyday with Lamb” (2025–2027), developed in Spain and Hungary to promote awareness and consumption of European-sourced suckling lamb, lamb, and kid goat meat, while highlighting their quality, traceability, sustainability, and connection to the land.
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