Origin, differentiation and distribution: the keys to strengthening the international presence of Spanish food

The quality of Spanish food must translate into value that international consumers recognise and can find at the point of sale. This is one of the main conclusions of the Spain Food Nation advisory councils in China, the United States, Japan, Mexico and the United Kingdom, presented at an event organised by ICEX and Spain’s Economic and Commercial Offices, in collaboration with the Ministry of Agriculture, Fisheries and Food

 

Sabores españoles

 

The quality of Spanish food must translate into value that international consumers recognise and can find at the point of sale. This is one of the main conclusions of the Spain Food Nation advisory councils in China, the United States, Japan, Mexico and the United Kingdom, presented at an event organised by ICEX and Spain’s Economic and Commercial Offices, in collaboration with the Ministry of Agriculture, Fisheries and Food

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